Amazon PPC & Retail Media Consultancy

We cut TACoS 53%

in 90 days. Then we scale.

Senior-Led. No Handoffs. No Black-Box Platforms.

$143M+
Revenue generated for clients
14
Marketplaces active
183%
Avg. revenue growth
−53%
Avg. TACoS reduction

Sound Familiar?

Most Amazon brands are paying
for activity, not results.

Your agency sends weekly reports. TACoS creeps up. Budget grows. Margin doesn't.

The problem is rarely the product. It's the account structure, the bid logic, and the people making decisions — or not making them.

Nikolay Dinev — Founder, Maysin Group
6+
Years of
Excellence
8+
Years in Paid Ads

How Maysin Is Different

Built around
your P&L.

Maysin is a specialist Amazon advertising practice. We manage PPC and retail media for consumer brands competing across global marketplaces — with a model built around accountability, not activity.

No junior teams. No black-box platforms. No vanity metrics. Every account gets senior-level attention and a clear rationale for every action taken.

Senior-Only
The strategist you speak to runs your account. No junior teams, no handoffs, no account managers in the middle.
Auditable Logic
Every bid change, budget shift, and structural decision comes with a reason. You can interrogate every call we make.
P&L-First Reporting
TACoS, contribution margin, incremental revenue. Not impressions. Not CTR. The numbers that move your business.
No Black-Box Platforms
We use tools to surface signal faster. Humans make the calls — always. You will never be told "the algorithm decided."

What We Manage

Every layer of
Amazon advertising.

01

Sponsored Products

Exact match harvesting, ASIN targeting, and auto-to-manual funnel logic — structured to grow share of voice without blowing margin.

02

Sponsored Brands

Headline video, Store Spotlight, and custom collection ads at the top of search. Creative that owns the category and turns browsers into buyers.

03

Sponsored Display

On and off-Amazon: contextual targeting, category audiences, and retargeting sequences that extend reach beyond the search bar.

04

Amazon DSP

Prospecting, retargeting, streaming TV, and off-Amazon inventory. Full-funnel demand that builds brand equity before shoppers search.

05

Account Architecture

Campaign hierarchy, naming conventions, and budget frameworks — a structure that is auditable, scalable, and that your team can actually interrogate.

06

Reporting & Analytics

Custom dashboards built around your P&L — TACoS, contribution margin, incremental revenue. Not CTR. Not impressions. The numbers that move your business.

Results

The numbers
that matter.

Representative outcomes across managed accounts. Details anonymised at client request.

Health & Beauty

Amazon UK

−38%
TACoS reduction

90-day campaign restructure with systematic negative keyword discipline across 12 ad groups.

Consumer Electronics

Amazon DE + FR

+3.2×
ROAS improvement

Full campaign rebuild with dayparting, placement bid optimisation, and EU localisation.

Home & Garden

Amazon US

+61%
Revenue growth

DSP prospecting layered on Sponsored Ads to capture upper-funnel demand ahead of peak season.

Sports & Outdoors

Amazon ES + IT

4.1×
Return on ad spend

Zero to structured PPC infrastructure in 30 days. Maintained through peak season at scale.

Baby & Kids

Amazon EU4

6.8%
TACoS achieved

Systematic keyword expansion and budget rebalancing across ES, IT, DE, and FR simultaneously.

How We Work

Live in 30 days.
Not a quarter.

No junior teams and no handoffs means nothing sits in someone's queue. That's why we move in weeks, not quarters.

01
Days 1–7

Audit & Diagnose

Full account teardown — structure, bid logic, spend patterns, and keyword gaps. A written diagnostic you keep, whether or not you ever hire us.

Most agencies: 30 days

02
Days 8–14

Strategy & Architecture

Rebuilt campaign hierarchy, budget frameworks, and a clear action plan built specifically for your category margins and growth stage.

Most agencies: another month

03
Days 15–30

Launch & Optimise

New campaigns live, first harvest cycle complete. Regular bid reviews and placement diagnostics from day one.

Most agencies: still onboarding

04
Day 31+

Report & Grow

Weekly P&L-aligned reporting — TACoS, contribution margin, incremental revenue. You see every decision and why it was made.

Weekly, from the first month

Need it faster? Fast-Track onboarding.

Fully live in 14 days — priority build at a premium rate. Limited to one Fast-Track account at a time.

Limited capacity: senior-only means we onboard a maximum of 2 new accounts per month.

Client Stories

What clients
say about us.

★★★★★
“

Maysin restructured our entire Amazon account in 60 days. TACoS dropped by over a third and revenue kept climbing. The level of transparency in their reporting is unlike any agency we've worked with.

VP Marketing
Consumer Goods Brand
★★★★★
“

Our DSP campaigns were basically decorative before Maysin took over. They rebuilt the full-funnel logic from scratch. Within 90 days we had real incrementality data and a 3× ROAS on the programmatic side.

Founder
Health & Personal Care Brand
★★★★★
“

What stands out isn't just the results — it's that I can interrogate every decision. Every bid change, every budget shift comes with a reason. That level of accountability is rare.

Free Resource

Not ready to qualify yet?

Get the Amazon PPC Benchmark — 6 KPIs every brand above $500K/year should track, with healthy ranges by category and the 4 patterns that signal your account is bleeding margin right now.

No spam — one email, the PDF, done. Or download directly.

What's inside

  • TACoS benchmarks by category
  • TACoS/ACoS ratio — organic dependency signal
  • CVR by campaign type (segmented)
  • Top-of-Search placement targets
  • Harvest coverage rate
  • Bid/CPC efficiency ratio

The 90-Day Guarantee

If your TACoS hasn't dropped within 90 days, we work free until it does.

We control the account structure and the bid logic — so we carry the risk, not you. No small print, no reset clauses. The clock starts the day your rebuilt campaigns go live.

Let's Work Together

Get your free
account teardown.

A full written diagnostic of your Amazon account in 7 days — structure, bid logic, and where margin is leaking. You keep it whether or not we ever work together.

Written teardown in 7 days — yours to keep
90-day guarantee: TACoS drops, or we work free
No obligation. No hard sell.
All Amazon marketplaces globally

Or email us directly

ndinev@maysin-group.com

For brands spending $10K+ per month on Amazon Ads. We onboard a maximum of 2 new accounts per month.

No spam. No commitment. Just clarity.